Category Archives: Social Media

In with the Old

I recently made as my Facebook status, “Aubree Lawrence misses honest status updates.” A former student commented on the status and asked, “Aubree, what do you mean? Just curious. Does it have to do with the ‘old’ vs ‘new’ facebook?”

A quick question that prompted a lengthy response from me. (Surprised? I didn’t think so.) Facebook has a limit on comment length, and it took four full response boxes to reply to Rachael’s question. My response, in full, is reprinted below. My mind is still whirling around the topic. My friend and colleague Vanessa Rhinesmith has been blogging about managing the Social Media in her life, raising some great questions about how to integrate social media to complement her life… and not invade it. Her blog entries, my midnight status update and Rachael’s subsequent question reflect the anxieties we have about Facebook, how it is changing and how it is changing us.

Without further introduction, our exchange:

Status Update: “Aubree Lawrence misses honest status updates.”

Rachael: “Aubree, what do you mean? Just curious. Does it have to do with the ‘old’ vs ‘new’ facebook?”

Me” “Hi there! It depends, in this case, what you mean “old” vs “new,” which seems to get used at least two ways.

Old vs New can mean the formatting changes instituted about 4-5 months ago. The updates caused a lot of confusion and upset, spawning many groups with names like “Facebook, change it back or I quit.” (I made that particular one up, but you get the idea…)

But Old Vs New can mean something else. Social Media, in particular, is in constant flux, changing as the users who engage with it change. Facebook exploded past its origins as an online “who lives in my dorm” tool and became a means of community organizing and a quasi-professional tool. Its membership base grew, and the dynamics of Facebook (in my anecdotal opion) changed accordingly.

My own observation is that the “old” Facebook (”old” is such a relative term) had a degree of freedom and self-expression now missing from the Facebook experience.

In the “new” Facebook experience, one must consider the audience at large when posting… anything. Pictures, even quotes and status updates. There are tools to help manage what goes out to who, no question, but what you don’t let others see can raise suspicion among the denied. You can “de-tag” yourself from images, but your image is still out there posted indefinitely in the most navigable manner possible - a visit from a friend of a friend.

Even your profile can be problematic. I’ve recently been reconsidering my “Religious Views” profile item, which reads right now “Religious Views are lamer than scenic ones.” While early on this got a lot of chuckles, I’ve worried as my number of friends went from 30 to 170+ that I’ve been retro-actively offensive to some people. It’s hard to know what people will take seriously when they aren’t your most inner circle.

Most specifically, however, I was referring to my own status updates, which have gotten very… bland, I guess… since my Luddite boyfriend joined the Facebook party. Love him as I do, I’m sensitive to his feelings. I felt bad recently when he brought up that I posted “is bored” on New Years, when he was one room over.

I struggled Monday night to articulate my feelings into an appropriately “cathartic yet cryptic” status update. The thing is, Steve knows me very well. He’d see through “would rather be dancing” to the relationship anxieties I (and everyone else, let’s be honest) go through from time to time. He’d know it meant I wish I could turn the lights on and listen to music and make an idiot of myself dancing in the mirror at 1:30am… all things I can’t do since he lives with me. In that moment, I was remembering loving living alone. And, at 1:30a, I worried that that might hurt his feelings.

Of course, Steve is Steve, and he not only wouldn’t mind that I wrote it, but I’m sure he’d understand, and even sympathize. I can’t imagine he finds living with me all roses either! So, at 1 in the afternoon here I don’t mind spelling out word for word on my wall what, at 1:30 AM I thought might hurt his feelings. (He also would never bother to read this long of a post, so I have that going for me too.) ;)

Still, it was a moment that magnified for me personally an anxiety that I know many of my close friends feel about the way we “used” to be on Facebook. Facebook is growing in usefulness, but declining in personality. We can only wear one mask at a time, and we change masks according to our audience. On Facebook, we must try to wear many masks at once, morphing us into an “average” of all our various masks and personalities. The look (and outlook) is pretty bland. Its inevitability (the bland morphed mask) is somewhat ironic on a tool called “Face”book.

::laugh:: Does that answer your question? :)”

Is there a paper in here somewhere?

The (Facebook) Arc of Despair

I heart Facebook. Not ashamed to admit it, I really do. The “why” I offer to n00bs is this: I have two half-sisters by my father and one-half sister by my mother. The math on this is irrelevant, what is relevant is that despite being separated across three states and in one case a total lack of blood relation, my three sisters and I are ALL constantly in touch. Despite the fact that they haven’t seen each other in four years, my mother’s daughter (Joy) knows as much about my father’s daughter’s (Hannah’s) first semester of college as I do. I think that’s pretty amazing.

But, the truth is, I’m just pretty much the same exhibitionist that all other Facebookers who bother with status updates are. Somehow messaging the Facebook world of something in my life brings a validation I didn’t used to lack, but somehow, apparently need. As much as I love hearing about how my sisters are doing, I’m equally eager to keep them in the loop of “what’s up with Aubree” via status updates and posted links. But I need to be mindful of my larger audience, as the private life of me and my sisters gives way to a larger audience on Facebook. Vanessa Rhinesmith in her blog Left Behind Bottle Caps writes:

How do you define [your] space - public v. private, physical v. virtual? This is something that I’m continually pondering as I reassess my involvement in various physical and virtual communities. [...] Take Facebook, in some ways it is very easy to control how I navigate within this space - I control who I friend, which requests I accept and the options that are selected for the account. However, I am aware of my responsibility as a participant and am mindful of how I want to be perceived within the space.

Defining those spaces is difficult, especially when one begins to realize you cannot “have it all,” despite the promises of technology. I too, am mindful of how I want to be perceived within these virtual spaces… the problem is that how I want, or more to the point - need - to be perceived it is constantly changing. My Facebook profile once had 15 friends who I bored and entertained with alternating lame and revelatory status updates. Now I boast many more friends, many of whom are more like ‘friends’ than friends (more like acquaintances) and even some “friends” (sometimes I’m just too polite to decline a request). Originally I wanted to have fun with Facebook, after all, it was 15 people I knew, loved, and couldn’t offend even if I tried.

But now there are these ‘friends’ and “friends” to consider. My famed weekly 11pm “is a karaoke superstar” update no longer seems appropriate, especially if I owe a Facebook friend overdue work, or work with a FB friend who expects me to have my game on for a 9am meeting the next day. Recently I have been ill, and although Facebook would have been a convenient way to keep close friends posted on my progress, I simply knew I’d be unable to respond with “thank yous” to the many acquaintances who would, by some bizarre social power of the internet, feel obliged to write “What’s wrong? Hope you feel better soon!” on my wall, or drop me a FB message. Worse, it could be perceived as a broadcast excuse for something, or a pathetic cry for attention.

It is the pending “next shift” in how I use my Facebook profile that is the most saddening. Not only do I feel I can no longer be too outrageous (”is hula-hooping to ‘Genie in a Bottle’), nor personal (”is struggling through the pain to go outside for a bit”), but now I have a new impression I want - nope, not want, NEED - to convey: A professional one.

When I graduate in May I will be starting a business managing social profiles for artists and business people who understand that they need to have an active online social presence but have neither the time, energy, nor interest to do so. Like wearing make-up to sell Avon, my own sites must exude the fullest potential of social media networking. My hopelessly unattended LinkedIn page, my neglected MySpace page, and this here blog need to be flourishing, shining examples for my (potential) customers to envy. And my Facebook page? ::sigh:: My Facebook page. No longer will this be a place where I can celebrate and whine about life’s ups and downs; no longer will I be able to use my status updates to send cryptic messages and inside jokes to friends; no longer will this is a place of personal expression, but, instead, a place of professional projection. A clean and pressed suit to go along with the rest of my presentation.

I sense the pending shift and mourn, already, the loss of my whimsical Facebook profile. Yes, I am mindful of how I want to be perceived, and even moreso of how I need to be perceived. As time goes on, my awareness and ability to control how others perceive me is turning out to be this entrepreneurs’ goldmine… and also a bit of a bummer.

She Works Hard for the Whuffie: Free Labor in the Age of Peer Production

It’s a title possibility for my thesis. Maybe I’ll change my mind. If I do I’ll simply come back and delete the entry altogether. How very 1984.

Thankfully the title, according to the Emerson College Department Handbook for the Master of Arts in Media Arts Program, 2004-2005 (my official catalog year), is open for redevelopment during the writing of my thesis.

I have decided that for my thesis I absolutely want to look at the economics of peer production. Almost everyone who knows me has heard my tirade on Amazon reviews (Short Version: On the whole, reviews increase sales (otherwise Amazon wouldn’t allow the system) people who take the time to write reviews are doing free promotions for Amazon products “to help educate others,” while increasing Amazon’s bottom line without compensation, etc…). Peer review systems, contests with consumer winning prizes for designing ad campaigns, corporate-sponsored play… these are topics that I’d wondered about in the abstract for but started being able to articulate after reading a Wired article by Long Tail author and longtime Wired editor, Chris Anderson, who writes:

Today’s peer-production machine runs in a mostly nonmonetary economy. The currency is reputation, expression, karma, “wuffie [sic*],” or simply whim.

On the whole, the article presents a far more idealistic view of peer production than I generally embrace. His line “It’s a mistake to equate peer production with anticapitalism,” left me with a riddle to solve. I’ve been in the process of temporarily moving out of my house (long story, happy ending) and, as I was packing and unpacking my library I took inventory of the number of books I’ve accumulated trying to answer this question, ‘with what, then, should I be equating peer production?’ (One hopes the answer will be less grammatically awkward than the question.) Anderson writes, “This isn’t amateurs versus professionals; it’s each benefiting the other,” but I have a hard time swallowing such a Utopian notion.

So, that’s what I’d like to drown in, I mean, dive into, in the next 9 months. The water is a choppy as it ever is with me, but it’s my last two semesters at Emerson. To keep with an already painful metaphor, it’s time to sink or swim. I invite anyone out there who has similar questions, or insights they’d like to share… or even just a good cookie recipe, to jump on in. I swear, the water’s fine. Join the Coast Guard and help me be the best that I can be! (As if the metaphor wasn’t bad enough, now I’ve gone and mixed it. ::sigh::)

My jump-start of a reading list is on the Works Cited tab above. Thanks for reading.

(ok, ok, that was more like 6 hours than 15 minutes of writing. 15 is a minimum, 24 the max in any given day. Deal?)

*The spelling of the word has it’s own “the day Aubree edited Wikipedia” story that ends in my wuffie entry being redirected to the “h”-bearing “whuffie“.

Particitainment. Not a Typo.

The most powerful hybrid of communications and entertainment is “particitainment”—entertaining communications that connects us with some larger purpose or enterprise. - Futurist Paul Saffo, Consumers and Interactive New Media: A Hierarchy of Desires, 1993

I like this term “particitainment.” I can already hear my peers groaning at the introduction of another term to describe participatory culture, convergence culture, participation as the new consumption, and so on. But it’s clear from the getgo, Participation as entertainment. It’s not a new concept on the whole - for instance, one must participate in a roller coaster ride to get the entertainment or thrill. But in this era of user-generated content particitainment takes on a more specific tone of production and, from where I’m heading with this, labor, as a means of entertainment.

Saffo ties this notion of participation as entertainment to an even larger concept, defining particitainment as “entertaining communications that connect us with some larger purpose or enterprise.” Here it is the word enterprise that stands out to me. Written in 1993, Saffo could have meant anything by this (a prerequisite talent of Futurists), but looking at it now I jump to the bungling oft-maligned enterprises of Corporate America* and consider particitainment as those participatory acts of cultural production, largely enabled by the digital revolution, that entertain the user/consumer while producing a product of direct value to an enterprise. This leads me to my questions about labor/economy/user-generated content, wondering if there is a free labor market, slaving, under the delusion of entertainment, to the financial gain of those smart corporations that have begun to embrace the new participation as consumption model.

15 minutes up.

*must concede that Corporate America, in the all-initial-caps-sense is a diminishing notion in our ever advancing global economy.

Greetings Professor Falken! ::gulp::

This is fascinating to me. Those crazy kids, err, I mean, Researchers at Rensselaer are using Second Life as a platform to test an engineered, self-reasoning avatar. Yes, avatar. The little character on the screen that comes to life when operated by a reasoning human being, only… without the human being. His name is Eddie.

The idea is that using outrageously powerful supercomputers, the RPI engineers can essentially “program” basic reasoning and logic, allowing the avatar to be able to “understand, predict, and manipulate the behavior of other agents, in order to be genuine stand-ins for human beings or autonomous intellects in their own right.” OK, so that’s scary.

What do we have going for us? Right now the avatars can’t think (did I really just say “think”?) much more advanced than a typical 4 year old. But it is a 4 year old with adaptive learning, “In an instant, Eddie’s mind can be improved, and if the test is run again he makes the correct prediction.”

Our aim is not to construct a computational theory that explains and predicts actual human behavior, but rather to build artificial agents made more interesting and useful by their ability to ascribe mental states to other agents, reason about such states, and have - as avatars - states that are correlates to those experienced by humans.

“Applications include entertainment and gaming, but also education and homeland defense.” Homeland defense! So now the already scary “intellects in their own right,” are not just thinking for themselves; they’re being designed think ‘like us,’ presumably in a homeland defense scenario ‘be us.’ Clever way to find out what sort of anarchy will ensue if a cockroach really DOES eat Cincinnati. HA!

(And we thought Wargames was just a silly technophobia-inspired thrill. Can you say “ethical foreshadowing”, Joshua?)

Just what are we calling for here?

The recent Slate article “The Wisdom of the Chaperones” starts with “It’s getting harder to be a Wikipedia-hater.” You might think that means that it’s moving in a very positive trend, but author Chris Wilson seems to believe we are all being charmed by an ‘illusion’ of democracy at sites like Wikipedia and Digg.

Wilson is drawing on an in-depth article that notes trends in Wikipedia authoring to argue that, since relatively few people do the vast majority of the work at these two sites, that there is less of a democratic system at work than we think. But Wilson seems to be missing the definition of democracy here. Depending on your perspective, the top-heavy editing on Wikipedia is either unfortunate or irrelevant. What it is not, however, is undemocratic. To the point: If 100% of people chose to edit Wikipedia, 100% of them could. The limitations in place (contentious sites like George Bush are locked, for instance, although a solid discussion can get your point posted) run along the same lines as needing permits to gather huge groups of people. It’s not a matter of keeping you from congregating; it’s entirely about making sure sufficient safety precautions are in place. True democracy is about protecting everyone’s right to participate peacefully. Protecting people from flaming via a standardized (and, quite frankly, pretty liberal) editorial process is in no way undemocratic. It’s supporting a democratic environment.

Wilson totally loses me at two points in his article. The first is when he refers to Slashdot’s mod system as

perhaps the best example on the Web of a middle way. Slashdot, which draws on links submitted by readers, ordains active contributors with limited power to regulate comments and contributions from other users. […] The authority any one moderator commands is small, and the site’s official poobahs maintain control over which stories are featured at the top of the site.

How exactly is it that this is a “middle way?” This is, in fact, less democratic than Wikipedia’s system. First Wilson suggests that Wikipedia and Digg “effectively function as oligarchies,” followed quickly by “they are still democratic in one important sense. Digg and Wikipedia’s elite users aren’t chosen by a corporate board of directors or divine right.” If that is the basis of this argument, then why is Slashdot’s system – which is on a system of a chosen few, more of a “middle way” toward democracy?

The second place I get lost is in his discussion of the site Helium.com

Another compelling model comes from Helium.com,
a Wikipedia-like repository of articles and editorials. Its founder,
Silicon Valley veteran Mark Ranalli, compares his site to a capitalist
version of Wikipedia. On Helium, contributors compete to have the
top-ranked article on a given subject. As soon as you write an article,
you’re invited to pick your favorite of two articles on a similar
subject. Requiring someone to write before he or she rates creates a
more stable system: Rather than create a caste of creators and a caste
of peons, Helium encourages everyone to do everything.

Actually, this is the least democratic version of participation. Helium doesn’t “encourage” everyone to do everything, it requires participants to do everything, as opposed to being able to only contribute ones strengths. This is naturally going to reduce the number of contributors. If you don’t feel you can perform in all areas then you are not worthy of participating. Wilson seems to think this is a good alternative, “rather than create a caste of creators and a caste of peons.” What it does is create an extremely elite crowd of creators, a caste system for sure—what good is any capitalist system without a caste system?

Wilson ends his article with a call to action, “Digg and Wikipedia would do well to stop pretending they’re operated by the many and start thinking of ways to reign in the power of the few.” This, in fact, would be a move toward a less democratic process, a move toward a caste system, an oligarchy, a site run by “The wisdom of the chaperones”—not exactly a move in a direction of democracy.

PBS/Frontline: Growing Up Online

Sounds fascinating, though I’m very curious to see if Frontline can balance its attention-getting (fear-instilling) trailer by presenting the significant advantages today’s digital natives enjoy thanks to the tubes. Has the potential to be the next “Merchants of Cool,” or show the sinking of another organization (please no - you’re PBS) to the sex-sells philosophy of television production by neglecting a balanced presentation of what it really means to be “Growing Up Online”